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Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
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School of Business and Management
Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
QMRO Home
School of Business and Management
School of Business and Management
Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
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Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
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Accepted version (475.5Kb)
DOI
10.1108/INTR-12-2021-0903
Journal
INTERNET RESEARCH
ISSN
1066-2243
Metadata
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Authors
Sheng, J; Lee, YH; Lan, H
URI
https://qmro.qmul.ac.uk/xmlui/handle/123456789/85669
Collections
School of Business and Management
[1194]