Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?
dc.contributor.author | Sheng, J | en_US |
dc.contributor.author | Lee, YH | en_US |
dc.contributor.author | Lan, H | en_US |
dc.date.accessioned | 2023-04-12T11:23:03Z | |
dc.date.issued | 2023 | en_US |
dc.identifier.issn | 1066-2243 | en_US |
dc.identifier.uri | https://qmro.qmul.ac.uk/xmlui/handle/123456789/85669 | |
dc.relation.ispartof | INTERNET RESEARCH | en_US |
dc.subject | Micro-influencer | en_US |
dc.subject | Parasocial relationship | en_US |
dc.subject | Sponsorship disclosure | en_US |
dc.subject | Electronic word-of-mouth | en_US |
dc.subject | Customer engagement | en_US |
dc.subject | Brand preferences | en_US |
dc.subject | Purchase intention | en_US |
dc.title | Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt? | en_US |
dc.type | Article | |
dc.identifier.doi | 10.1108/INTR-12-2021-0903 | en_US |
pubs.author-url | https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000963698200001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6a | en_US |
pubs.notes | Not known | en_US |
pubs.publication-status | Published | en_US |