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Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
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Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
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School of Business and Management
School of Business and Management
Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
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Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
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Accepted version (2.372Mb)
Volume
57
Pagination
1068 - 1098
DOI
10.1108/EJM-05-2022-0362
Journal
EUROPEAN JOURNAL OF MARKETING
Issue
4
ISSN
0309-0566
Metadata
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Authors
Kittur, P; Chatterjee, S
URI
https://qmro.qmul.ac.uk/xmlui/handle/123456789/85003
Collections
School of Business and Management
[1196]