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Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model

dc.contributor.authorKittur, Pen_US
dc.contributor.authorChatterjee, Sen_US
dc.date.accessioned2023-03-15T12:23:30Z
dc.date.issued2023en_US
dc.identifier.issn0309-0566en_US
dc.identifier.urihttps://qmro.qmul.ac.uk/xmlui/handle/123456789/85003
dc.format.extent1068 - 1098en_US
dc.relation.ispartofEUROPEAN JOURNAL OF MARKETINGen_US
dc.subjectRelianceen_US
dc.subjectBrand imageen_US
dc.subjectTime risken_US
dc.subjectFinancial risken_US
dc.subjectPerformance risken_US
dc.titleRole of B2B reliance and brand image in reducing risk perceptions: a serial mediation modelen_US
dc.typeArticle
dc.identifier.doi10.1108/EJM-05-2022-0362en_US
pubs.author-urlhttps://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000942844100001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6aen_US
pubs.issue4en_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.volume57en_US


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