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Integrating machine learning, modularity and supply chain integration for Branding 4.0
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School of Business and Management
School of Business and Management
Integrating machine learning, modularity and supply chain integration for Branding 4.0
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School of Business and Management
Integrating machine learning, modularity and supply chain integration for Branding 4.0
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Integrating machine learning, modularity and supply chain integration for Branding 4.0
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Accepted version (1.745Mb)
Volume
104
Pagination
136 - 149
DOI
10.1016/j.indmarman.2022.04.013
Journal
INDUSTRIAL MARKETING MANAGEMENT
ISSN
0019-8501
Metadata
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Authors
Yan, Y; Gupta, S; Licsandru, TC; Schoefer, K
URI
https://qmro.qmul.ac.uk/xmlui/handle/123456789/78339
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School of Business and Management
[1194]
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