Show simple item record

Integrating machine learning, modularity and supply chain integration for Branding 4.0

dc.contributor.authorYan, Yen_US
dc.contributor.authorGupta, Sen_US
dc.contributor.authorLicsandru, TCen_US
dc.contributor.authorSchoefer, Ken_US
dc.date.accessioned2022-05-11T15:52:48Z
dc.date.available2022-04-20en_US
dc.date.issued2022en_US
dc.identifier.issn0019-8501en_US
dc.identifier.urihttps://qmro.qmul.ac.uk/xmlui/handle/123456789/78339
dc.format.extent136 - 149en_US
dc.relation.ispartofINDUSTRIAL MARKETING MANAGEMENTen_US
dc.subjectBranding 4en_US
dc.subject0en_US
dc.subjectMachine learningen_US
dc.subjectProduct modularityen_US
dc.subjectProcess modularityen_US
dc.subjectSupply chain integrationen_US
dc.titleIntegrating machine learning, modularity and supply chain integration for Branding 4.0en_US
dc.typeArticle
dc.rights.holder© 2022 Elsevier Inc. All rights reserved.
dc.identifier.doi10.1016/j.indmarman.2022.04.013en_US
pubs.author-urlhttps://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000803817600005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6aen_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.volume104en_US


Files in this item

Thumbnail
Name:
Licsandru Integrating machine ...
Size:
1.745Mb
Format:
application/
Description:
Accepted version
View/Open

This item appears in the following Collection(s)

Show simple item record