Virtual and Augmented Reality Gamification Technology on Reinventing the F1 Sponsorship Model not Purely Focused on the Team's and Car's Performance
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Published version
Embargoed until: 5555-01-01
Embargoed until: 5555-01-01
Volume
973
Pagination
364 - 376
ISBN-13
978-3-030-20475-4
DOI
10.1007/978-3-030-20476-1_37
ISSN
2194-5357