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Virtual and Augmented Reality Gamification Technology on Reinventing the F1 Sponsorship Model not Purely Focused on the Team's and Car's Performance

dc.contributor.authorMarkopoulos, Een_US
dc.contributor.authorMarkopoulos, Pen_US
dc.contributor.authorLiumila, Men_US
dc.contributor.authorChang, YCen_US
dc.contributor.authorAggarwal, Ven_US
dc.contributor.authorAdemola, Jen_US
dc.date.accessioned2019-08-12T14:01:19Z
dc.date.issued2020en_US
dc.identifier.isbn978-3-030-20475-4en_US
dc.identifier.issn2194-5357en_US
dc.identifier.urihttps://qmro.qmul.ac.uk/xmlui/handle/123456789/59009
dc.format.extent364 - 376en_US
dc.language.isoenen_US
dc.subjectGamingen_US
dc.subjectGamificationen_US
dc.subjectSerious gamesen_US
dc.subjectEsportsen_US
dc.subjectEntertainment gamesen_US
dc.subjectMonetizationen_US
dc.subjectSponsorshipen_US
dc.subjectF1en_US
dc.subjectFormula 1en_US
dc.subjectVirtual realityen_US
dc.subjectAugmented realityen_US
dc.subjectBlue ocean strategyen_US
dc.titleVirtual and Augmented Reality Gamification Technology on Reinventing the F1 Sponsorship Model not Purely Focused on the Team's and Car's Performanceen_US
dc.typeConference Proceeding
dc.rights.holder© Springer Nature Switzerland AG 2020
dc.identifier.doi10.1007/978-3-030-20476-1_37en_US
pubs.author-urlhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000495361100037&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6aen_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.volume973en_US
rioxxterms.funderDefault funderen_US
rioxxterms.identifier.projectDefault projecten_US


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