dc.contributor.author | Markopoulos, E | en_US |
dc.contributor.author | Markopoulos, P | en_US |
dc.contributor.author | Liumila, M | en_US |
dc.contributor.author | Chang, YC | en_US |
dc.contributor.author | Aggarwal, V | en_US |
dc.contributor.author | Ademola, J | en_US |
dc.date.accessioned | 2019-08-12T14:01:19Z | |
dc.date.issued | 2020 | en_US |
dc.identifier.isbn | 978-3-030-20475-4 | en_US |
dc.identifier.issn | 2194-5357 | en_US |
dc.identifier.uri | https://qmro.qmul.ac.uk/xmlui/handle/123456789/59009 | |
dc.format.extent | 364 - 376 | en_US |
dc.language.iso | en | en_US |
dc.subject | Gaming | en_US |
dc.subject | Gamification | en_US |
dc.subject | Serious games | en_US |
dc.subject | Esports | en_US |
dc.subject | Entertainment games | en_US |
dc.subject | Monetization | en_US |
dc.subject | Sponsorship | en_US |
dc.subject | F1 | en_US |
dc.subject | Formula 1 | en_US |
dc.subject | Virtual reality | en_US |
dc.subject | Augmented reality | en_US |
dc.subject | Blue ocean strategy | en_US |
dc.title | Virtual and Augmented Reality Gamification Technology on Reinventing the F1 Sponsorship Model not Purely Focused on the Team's and Car's Performance | en_US |
dc.type | Conference Proceeding | |
dc.rights.holder | © Springer Nature Switzerland AG 2020 | |
dc.identifier.doi | 10.1007/978-3-030-20476-1_37 | en_US |
pubs.author-url | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000495361100037&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6a | en_US |
pubs.notes | Not known | en_US |
pubs.publication-status | Published | en_US |
pubs.volume | 973 | en_US |
rioxxterms.funder | Default funder | en_US |
rioxxterms.identifier.project | Default project | en_US |