The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness
View/ Open
Pagination
241 - 254
Publisher
DOI
10.1108/JCM-04-2016-1768
10.1108/JCM-04-2016-1768
10.1108/JCM-04-2016-1768
10.1108/JCM-04-2016-1768
Journal
Journal of Consumer Marketing
ISSN
0736-3761