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The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

dc.contributor.authorZhang, Z
dc.contributor.authorHou, Y
dc.date.accessioned2019-01-24T12:15:28Z
dc.date.available2019-01-24T12:15:28Z
dc.date.issued2017-05-08
dc.identifier.citationZhe Zhang, Yuansi Hou, (2017) "The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness", Journal of Consumer Marketing, Vol. 34 Issue: 3, pp.241-254, https://doi.org/10.1108/JCM-04-2016-1768en_US
dc.identifier.issn0736-3761
dc.identifier.urihttps://qmro.qmul.ac.uk/xmlui/handle/123456789/54929
dc.format.extent241 - 254
dc.language.isoenen_US
dc.publisherEmerald Publishing Limiteden_US
dc.relation.ispartofJournal of Consumer Marketing
dc.titleThe effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativenessen_US
dc.typeArticleen_US
dc.rights.holder© Emerald Publishing Limited 2017
dc.identifier.doi10.1108/JCM-04-2016-1768
dc.identifier.doi10.1108/JCM-04-2016-1768
dc.identifier.doi10.1108/JCM-04-2016-1768
dc.identifier.doi10.1108/JCM-04-2016-1768
rioxxterms.funderDefault funderen_US
rioxxterms.identifier.projectDefault projecten_US


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