Shareholder reaction to corporate water actions and the reputational effects of CSR
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DOI
10.5465/AMBPP.2019.251
Journal
79th Annual Meeting of the Academy of Management 2019: Understanding the Inclusive Organization, AoM 2019
Metadata
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This research presents an event study to investigate market reactions to corporate water actions and show that shareholders react positively to responsible water actions, and negatively to irresponsible actions. We also prove that these market reactions are influenced by previous good/bad general CSR performance that creates reputational capital/liability.