Browsing Queen Mary University of London Theses by Subject "Paid Search Marketing"

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    • Trade mark use in paid search marketing and direct liability 

      Mok, Sungho (Queen Mary University of London, 2014-07-23)
      The thesis considers the scope of trade mark protection against against the context of paid search marketing. The hypothesis is that ‘fair and efficient competition’ is at the heart of the balance between interested parties ...