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It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success
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School of Business and Management
It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success
QMRO Home
School of Business and Management
School of Business and Management
It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success
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It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success
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Accepted version (678.8Kb)
Publisher
Wiley
Journal
Journal of Product Innovation Management
ISSN
0737-6782
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Authors
Thornton, S; HENNEBERG, S; LEISCHNIG, A; Naude, P
URI
https://qmro.qmul.ac.uk/xmlui/handle/123456789/56342
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School of Business and Management
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