Advertising at the Threshold- Paratextual Promotion in the Era of Media Convergence
| dc.contributor.author | Hackley, C | en_US |
| dc.contributor.author | Hackley, AR | en_US |
| dc.date.accessioned | 2018-09-03T09:04:53Z | |
| dc.date.available | 2018-05-21 | en_US |
| dc.date.issued | 2018-07-15 | en_US |
| dc.date.submitted | 2018-08-22T22:01:09.305Z | |
| dc.identifier.issn | 1470-5931 | en_US |
| dc.identifier.uri | https://pure.royalholloway.ac.uk/portal/en/publications/advertising-at-the-threshold(921d2e52-ceee-45e0-8341-d5c477e8f9bc).html | |
| dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/44063 | |
| dc.format.extent | 147059311878758 - 147059311878758 | en_US |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Marketing Theory | en_US |
| dc.title | Advertising at the Threshold- Paratextual Promotion in the Era of Media Convergence | en_US |
| dc.type | Article | |
| dc.rights.holder | © 2018, © SAGE Publications | |
| dc.identifier.doi | 10.1177/1470593118787581 | en_US |
| pubs.notes | Not known | en_US |
| pubs.publication-status | Published | en_US |
| dcterms.dateAccepted | 2018-05-21 | en_US |
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