Advertising at the Threshold- Paratextual Promotion in the Era of Media Convergence

Pagination
147059311878758 - 147059311878758
DOI
10.1177/1470593118787581
Journal
Marketing Theory
ISSN
1470-5931
Metadata
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Authors
Hackley, C; Hackley, AR
URI
https://pure.royalholloway.ac.uk/portal/en/publications/advertising-at-the-threshold(921d2e52-ceee-45e0-8341-d5c477e8f9bc).html
http://qmro.qmul.ac.uk/xmlui/handle/123456789/44063
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