| dc.contributor.author | Fahmi, A | en_US |
| dc.contributor.author | Ulengin, KB | en_US |
| dc.contributor.author | Kahraman, C | en_US |
| dc.date.accessioned | 2018-06-27T10:22:40Z | |
| dc.date.issued | 2017-01 | en_US |
| dc.date.submitted | 2018-06-18T13:42:11.505Z | |
| dc.identifier.issn | 1875-6891 | en_US |
| dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/40663 | |
| dc.format.extent | 690 - 710 | en_US |
| dc.relation.ispartof | INTERNATIONAL JOURNAL OF COMPUTATIONAL INTELLIGENCE SYSTEMS | en_US |
| dc.rights | This article is distributed under the terms of the Creative Commons Attribution License 4.0, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited. See for details: https://creativecommons.org/licenses/by-nc/4.0/ | |
| dc.subject | Top of mind (TOM) | en_US |
| dc.subject | share of voice (SOV) | en_US |
| dc.subject | spontaneous awareness (SA) | en_US |
| dc.subject | adaptive neuro-fuzzy inference system (ANFIS) | en_US |
| dc.subject | artificial neural network (ANN) | en_US |
| dc.title | Analysis of Brand Image Effect on Advertising Awareness Using A Neuro-Fuzzy and A Neural Network Prediction Models | en_US |
| dc.type | Article | |
| dc.rights.holder | © 2017 The authors. | |
| dc.identifier.doi | 10.2991/ijcis.2017.10.1.46 | en_US |
| pubs.author-url | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000397302900046&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6a | en_US |
| pubs.issue | 1 | en_US |
| pubs.notes | Not known | en_US |
| pubs.publication-status | Published | en_US |
| pubs.volume | 10 | en_US |
