Browsing School of Business and Management by Author "O'Cass, A"
Now showing items 1-4 of 4
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, A; Heirati, N; Ngo, LV (2014-07) -
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Heirati, N; O'Cass, A; Schoefer, K; Siahtiri, V (2016-05) -
Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance
O'Cass, A; Heirati, N (2015) -
Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy
Heirati, N; O'Cass, A (2016-06)