Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
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Volume
43
Pagination
862 - 872
DOI
10.1016/j.indmarman.2014.04.015
Journal
INDUSTRIAL MARKETING MANAGEMENT
Issue
ISSN
0019-8501
Metadata
Show full item recordAuthors
O'Cass, A; Heirati, N; Ngo, LVCollections
- College Publications [5183]
