Browsing School of Business and Management by Author "Naude, P"
Now showing items 1-2 of 2
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It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success
Thornton, S; HENNEBERG, S; LEISCHNIG, A; Naude, P (Wiley, 2019) -
Scale development for the inter-firm market orientation concept
Francescucci, A; Henneberg, SC; Naude, P (2018)