Browsing Networks Group by Author "Papagiannidis, S"
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The influence of prior knowledge structures on website attitudes and behavioral intentions
Manika, D; Gregory-Smith, D; Papagiannidis, S (2018-01-01)© 2017 The Persuasion Knowledge Model identifies three knowledge structures (i.e., topic knowledge, persuasion knowledge and agent knowledge) that an individual has prior to exposure to a persuasive attempt. This study ... -
Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers
MANIKA, D; Papagiannidis, S; Bourlakis, M