Browsing Networks Group by Author "Gregory-Smith, D"
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The influence of prior knowledge structures on website attitudes and behavioral intentions
Manika, D; Gregory-Smith, D; Papagiannidis, S (2018-01-01)© 2017 The Persuasion Knowledge Model identifies three knowledge structures (i.e., topic knowledge, persuasion knowledge and agent knowledge) that an individual has prior to exposure to a persuasive attempt. This study ...