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Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
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School of Business and Management
Centre for Globalisation Research (CGR)
Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
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School of Business and Management
Centre for Globalisation Research (CGR)
Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
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Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
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Accepted version (2.431Mb)
Journal
Journal of Consumer Marketing
ISSN
1359-852X
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Authors
Schulz, H; MANIKA, D
URI
http://qmro.qmul.ac.uk/xmlui/handle/123456789/20960
Collections
Centre for Globalisation Research (CGR)
[51]
Licence information
This is a pre-copyedited, author-produced version of an article accepted for publication in Journal of Consumer Marketing following peer review. http://www.emeraldinsight.com/doi/pdfplus/10.1108/JCM-11-2014-1226
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© Emerald Publishing
