• Login
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology 
    •   QMRO Home
    • School of Business and Management
    • Centre for Globalisation Research (CGR)
    • Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
    •   QMRO Home
    • School of Business and Management
    • Centre for Globalisation Research (CGR)
    • Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
    ‌
    ‌

    Browse

    All of QMROCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects
    ‌
    ‌

    Administrators only

    Login
    ‌
    ‌

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology

    View/Open
    Accepted version (2.431Mb)
    Journal
    Journal of Consumer Marketing
    ISSN
    1359-852X
    Metadata
    Show full item record
    Authors
    Schulz, H; MANIKA, D
    URI
    http://qmro.qmul.ac.uk/xmlui/handle/123456789/20960
    Collections
    • Centre for Globalisation Research (CGR) [51]
    Licence information
    This is a pre-copyedited, author-produced version of an article accepted for publication in Journal of Consumer Marketing following peer review. http://www.emeraldinsight.com/doi/pdfplus/10.1108/JCM-11-2014-1226
    Copyright statements
    © Emerald Publishing
    Twitter iconFollow QMUL on Twitter
    Twitter iconFollow QM Research
    Online on twitter
    Facebook iconLike us on Facebook
    • Site Map
    • Privacy and cookies
    • Disclaimer
    • Accessibility
    • Contacts
    • Intranet
    • Current students

    Modern Slavery Statement

    Queen Mary University of London
    Mile End Road
    London E1 4NS
    Tel: +44 (0)20 7882 5555

    © Queen Mary University of London.