Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology
dc.contributor.author | Schulz, H | en_US |
dc.contributor.author | MANIKA, D | en_US |
dc.date.accessioned | 2017-03-16T13:47:56Z | |
dc.date.available | 2016-11-29 | en_US |
dc.date.submitted | 2016-11-30T12:20:23.174Z | |
dc.identifier.issn | 1359-852X | en_US |
dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/20960 | |
dc.language.iso | en | en_US |
dc.relation.ispartof | Journal of Consumer Marketing | en_US |
dc.rights | This is a pre-copyedited, author-produced version of an article accepted for publication in Journal of Consumer Marketing following peer review. http://www.emeraldinsight.com/doi/pdfplus/10.1108/JCM-11-2014-1226 | |
dc.title | Consumer Interpretation of Brand Prominence Signals: Insights for a Broadened Typology | en_US |
dc.type | Article | |
dc.rights.holder | © Emerald Publishing | |
pubs.notes | Not known | en_US |
pubs.publication-status | Accepted | en_US |
dcterms.dateAccepted | 2016-11-29 | en_US |