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What we do know and don’t know about marketing communications on mature consumers

dc.contributor.authorYannopoulou, Nen_US
dc.contributor.authorManika, Den_US
dc.contributor.authorChandrasapth, Ken_US
dc.contributor.authorTajvidi, Men_US
dc.contributor.authorWells, Ven_US
dc.date.accessioned2023-05-30T10:30:28Z
dc.date.issued2023-06-27en_US
dc.identifier.issn0309-0566en_US
dc.identifier.urihttps://qmro.qmul.ac.uk/xmlui/handle/123456789/88512
dc.format.extent1969 - 1995en_US
dc.publisherEmeralden_US
dc.relation.ispartofEuropean Journal of Marketingen_US
dc.subject1 Underpinning researchen_US
dc.subject1.2 Psychological and socioeconomic processesen_US
dc.titleWhat we do know and don’t know about marketing communications on mature consumersen_US
dc.typeArticle
dc.identifier.doi10.1108/ejm-12-2020-0906en_US
pubs.issue8en_US
pubs.notesNot knownen_US
pubs.volume57en_US


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