| dc.contributor.author | Gu, C | |
| dc.contributor.author | Zhang, Z | |
| dc.contributor.author | Hou, Y | |
| dc.date.accessioned | 2021-02-01T13:43:30Z | |
| dc.date.available | 2021-01-10 | |
| dc.date.available | 2021-02-01T13:43:30Z | |
| dc.identifier.issn | 0309-0566 | |
| dc.identifier.uri | https://qmro.qmul.ac.uk/xmlui/handle/123456789/70039 | |
| dc.description.abstract | To investigate the psychological mechanism of observational learning in the online retailing context, the purpose of this paper is to show how the psychological distance between consumers and products affects modes of observational learning. | |
| dc.publisher | Emerald | en_US |
| dc.relation.ispartof | European Journal of Marketing | |
| dc.rights | This is a pre-copyedited, author-produced version of an article accepted for publication in European Journal of Marketing following peer review. The version of record is available https://www.emerald.com/insight/content/doi/10.1108/EJM-06-2019-0527/full/html | |
| dc.title | Do We Always Follow Others? The Impact of Psychological Distance on Consumers’ Observational Learning Modes | en_US |
| dc.type | Article | en_US |
| dc.rights.holder | © 2022 Emerald Publishing Limited | |
| pubs.notes | Not known | en_US |
| pubs.publication-status | Accepted | en_US |
| dcterms.dateAccepted | 2021-01-10 | |
