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    Learning from Behavioural Changes That Fail. 
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    Learning from Behavioural Changes That Fail.

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    Accepted version (870.4Kb)
    DOI
    10.1016/j.tics.2020.09.009
    Journal
    Trends Cogn Sci
    Metadata
    Show full item record
    Abstract
    Behavioural change techniques are currently used by many global organisations and public institutions. The amassing evidence base is used to answer practical and scientific questions regarding what cognitive, affective, and environment factors lead to successful behavioural change in the laboratory and in the field. In this piece we show that there is also value to examining interventions that inadvertently fail in achieving their desired behavioural change (e.g., backfiring effects). We identify the underlying causal pathways that characterise different types of failure, and show how a taxonomy of causal interactions that result in failure exposes new insights that can advance theory and practice.
    Authors
    Osman, M; McLachlan, S; Fenton, N; Neil, M; Löfstedt, R; Meder, B
    URI
    https://qmro.qmul.ac.uk/xmlui/handle/123456789/67560
    Collections
    • School of Biological and Chemical Sciences [1659]
    Language
    eng
    Copyright statements
    © 2020 Elsevier
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