Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition
dc.contributor.author | VON GRAEVENITZ, G | en_US |
dc.date.accessioned | 2015-02-23T12:02:19Z | |
dc.date.issued | 2007-07-01 | en_US |
dc.identifier.other | 215 | |
dc.identifier.other | 215 | |
dc.identifier.other | 215 | en_US |
dc.identifier.other | 215 | en_US |
dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/6625 | |
dc.description.abstract | At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a brand requires both investment in its reputation amongst consumers and the defence of the brand against followers that infringe upon it. I study the defence of trade marks through opposition at a trade mark office. A structural model of opposition and adjudication of trade mark disputes is presented. This is applied to trade mark opposition in Europe. Results show that brand owners can benefit from a reputation for tough opposition to trade mark applications. Such a reputation induces applicants to settle trade mark opposition cases more readily. | en_US |
dc.language | English | en_US |
dc.relation.ispartof | SFB/TR 15 Discussion Paper | en_US |
dc.title | Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition | en_US |
dc.identifier.doi | 10.2139/ssrn.1443425 | en_US |
pubs.notes | Not known | en_US |
pubs.publication-status | Unpublished | en_US |
pubs.publisher-url | http://www.sfbtr15.de/61.html | en_US |