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Marketing (as) Rhetoric: paradigms, provocations, and perspectives

dc.contributor.authorBrown, Sen_US
dc.contributor.authorHackley, Cen_US
dc.contributor.authorHunt, SDen_US
dc.contributor.authorMarsh, Cen_US
dc.contributor.authorO'Shaughnessy, Nen_US
dc.contributor.authorPhillips, BJen_US
dc.contributor.authorTonks, Den_US
dc.contributor.authorMiles, Cen_US
dc.contributor.authorNilsson, Ten_US
dc.date.accessioned2019-08-15T14:21:00Z
dc.date.available2018-02-01en_US
dc.date.issued2018-10-13en_US
dc.identifier.issn0267-257Xen_US
dc.identifier.urihttps://qmro.qmul.ac.uk/xmlui/handle/123456789/59167
dc.format.extent1336 - 1378en_US
dc.language.isoenen_US
dc.relation.ispartofJOURNAL OF MARKETING MANAGEMENTen_US
dc.subjectMarketing rhetoricen_US
dc.subjectadvertisingen_US
dc.subjectreputation marketingen_US
dc.subjectpolitical marketingen_US
dc.subjectresource-advantage theoryen_US
dc.subject4Psen_US
dc.titleMarketing (as) Rhetoric: paradigms, provocations, and perspectivesen_US
dc.typeArticle
dc.rights.holder© 2018 Informa UK Limited
dc.identifier.doi10.1080/0267257X.2018.1548799en_US
pubs.author-urlhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000453858700005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6aen_US
pubs.issue15-16en_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.volume34en_US
rioxxterms.funderDefault funderen_US
rioxxterms.identifier.projectDefault projecten_US


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