Browsing Centre for Globalisation Research (CGR) by Subject "Substantive capability"
Now showing items 1-1 of 1
-
Key account management as a firm capability
(Elsevier, 2017-11-06)Firms manage numerous inter-organizational relationships. Key account management (KAM) is a concept used to manage a specific subset of these relationships, i.e. a supplier firm's relationships with strategically important ...