Browsing Centre for Globalisation Research (CGR) by Author "VON GRAEVENITZ, G"
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Does Online Search Predict Sales? Evidence from Big Data for Car Markets in Germany and the UK
VON GRAEVENITZ, G; Helmers, C; Millot, V; Turnbull, O (2016-08-11)We use online search data to predict car sales in the German and UK automobile industries. Search data subsume several distinct search motives, which are not separately observable. We develop a model linking search motives ...