Browsing School of Business and Management by Subject "Auto industry"
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Market exit and re-entry in a volatile emerging economy: a case study of Yamaha motorcycles in Pakistan
(2023)Citation Khan, H., Zahoor, N., Arslan, A. and Khan, Z. (2023), "Market exit and re-entry in a volatile emerging economy: a case study of Yamaha motorcycles in Pakistan", Multinational Business Review, Vol. 31 No. 2, pp. ...