Browsing School of Business and Management by Author "Tarba, S"
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Can (A)I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services
Osburg, V-S; Yoganathan, V; Kunz, W; Tarba, SAdvances in artificial intelligence (AI) are increasingly enabling firms to develop services that utilize autonomous vehicles (AVs). Yet, there are significant psychological barriers to adoption, and insights from extant ... -
Can (A)I Give You a Ride? Development and Validation of the CRUISE Framework for Autonomous Vehicle Services
Osburg, V-S; Yoganathan, V; Kunz, WH; Tarba, S (2022)