Browsing School of Business and Management by Author "Rangarajan, D"
Now showing items 1-3 of 3
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Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force
Rangarajan, D; Sharma, A; Lyngdoh, T; Paesbrugghe, B (2021) -
Sales complexity and value appropriation: a taxonomy of sales situations
Rangarajan, D; Hochstein, B; Nagel, D; Lyngdoh, T (Emerald, 2022-11-15) -
Understanding the Digital Communication Preference of Business-to-Business Purchasers and Sellers
Paesbrugghe, B; Lyngdoh, T; Sharma, A; Rangarajan, D (2021-05-27)