Browsing School of Business and Management by Author "Pradhan, D"
Now showing items 1-4 of 4
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Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
Upadhye, B; Sivakumaran, B; Pradhan, D; Lyngdoh, T (2021) -
The impact of advertising appeals on impulse buying
Deshpande, B; Pradhan, D; Sivakumaran, B; Lyngdoh, T (2022) -
Think Happy Be Happy: Salesperson's Personal Happiness and Flourishing
Kuanr, A; Lyngdoh, T; Guda, S; Pradhan, D (2022) -
Why do consumers subvert brands? investigating the influence of subjective well-being on brand avoidance
Kuanr, A; Pradhan, D; Lyngdoh, T; Lee, MSW (2022)