Browsing School of Business and Management by Author "Panmand, M"
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Explaining and predicting click-baitiness and click-bait virality
Chatterjee, S; Panmand, M (2022-11-08)Purpose: In the age of social media, when publishers are vying for consumer attention, click-baits have become very common. Not only viral websites but also mainstream publishers, such as news channels, use click-baits for ...