Browsing School of Business and Management by Author "Maklan, S"
Now showing items 1-5 of 5
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A Better Way to Manage Customer Experience: Lessons from the Royal Bank of Scotland
Maklan, S; Antonetti, P; Whitty, S (2017) -
Hippies, Greenies, and Tree Huggers: How the "Warmth" Stereotype Hinders the Adoption of Responsible Brands
Antonetti, P; Maklan, S (2016-10) -
How Categorisation Shapes the Attitude–Behaviour Gap in Responsible Consumption
Antonetti, P; Maklan, S (2015-01-01) -
Social Identification and Corporate Irresponsibility: A Model of Stakeholder Punitive Intentions
Antonetti, P; Maklan, S (2016-07)