Browsing School of Business and Management by Author "HACKLEY, RA"
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Marketing and the Cultural Production of Celebrity in the Era of Media Convergence
HACKLEY, RA (Taylor & Francis (Routledge): SSH Titles, 2015)Celebrity endorsement research in the marketing literature has been over-reliant on an exogenous notion of celebrity as something produced outside of the marketing system, from which meanings can be transferred to brands ...