Browsing School of Business and Management by Author "HACKLEY, AR"
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The Billion Dollar Pig - A Subjective Extrospective Exploration of the Cross-Cultural Meanings of The Peppa Pig Cartoon Character Franchise
HACKLEY, AR; Consumer Culture Theory (CCT) conferenceAs a family, the children’s cartoon character franchise Peppa Pig has loomed large in our lives for our daughter’s first three years. The character stars in a popular TV cartoon series that is shown in more than 180 ... -
The Hybridisation of Advertising Under Convergence - from Text to Paratext
HACKLEY, AR; Hackley, C; Consumer Culture Theory (CCT) conference