Browsing School of Business and Management by Author "Gann, EL"
Now showing items 1-1 of 1
-
Democratizing New Product Development Through an Industry-Society Entrepreneurial Partnership
Markopoulos, E; Gann, EL; Vanharanta, H (2020-01-01)© Springer Nature Switzerland AG 2020. New products derive from the industry and the society as well. They can be created in the mind of anyone who sees a need that people can buy, as an outcome of knowledge creation and ...