Browsing School of Business and Management by Author "Bala, T"
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Green finance continuance behavior: the role of satisfaction, social supports, environmental consciousness, green bank marketing initiatives and psychological reactance
Al Amin, M; Ahad Mia, MA; Bala, T; Iqbal, MM; Alam, MS (2023-07-18)Purpose: The study aims to examine the green finance customers' post-usage continuance behavior based on an extended social support theory (SST). Remarkably, this study explores five indirect predictors of green finance ...