Browsing School of Electronic Engineering and Computer Science by Author "Vallina-Rodriguez, N"

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    • Ad-Blocking and Counter Blocking: A Slice of the Arms Race 

      Nithyanand, R; Khattak, S; Javed, M; Vallina-Rodriguez, N; Falahrastegar, M; Powles, JE; Cristofaro, ED; Haddadi, H; Murdoch, SJ (2016-05-17)
      Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy ...