Implications of the selfie for marketing management practice in the era of celebrity
dc.contributor.author | Hackley, C | en_US |
dc.contributor.author | Hackley, RA | en_US |
dc.contributor.author | Bassiouni, DH | en_US |
dc.date.accessioned | 2017-10-31T11:01:09Z | |
dc.date.available | 2017-08-29 | en_US |
dc.date.issued | 2018 | en_US |
dc.date.submitted | 2017-10-08T21:15:06.418Z | |
dc.identifier.issn | 0263-4503 | en_US |
dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/28527 | |
dc.format.extent | 49 - 62 | en_US |
dc.language.iso | en | en_US |
dc.relation.ispartof | MARKETING INTELLIGENCE & PLANNING | en_US |
dc.subject | Identity | en_US |
dc.subject | Celebrity | en_US |
dc.subject | Convergence | en_US |
dc.subject | Selfie | en_US |
dc.subject | Branded content | en_US |
dc.title | Implications of the selfie for marketing management practice in the era of celebrity | en_US |
dc.type | Article | |
dc.rights.holder | © Emerald Publishing Limited 2017 | |
dc.identifier.doi | 10.1108/MIP-07-2017-0124 | en_US |
pubs.author-url | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000429266800004&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6a | en_US |
pubs.issue | 1 | en_US |
pubs.notes | Not known | en_US |
pubs.publication-status | Published | en_US |
pubs.volume | 36 | en_US |