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dc.contributor.authorBaghi, Ien_US
dc.contributor.authorAntonetti, Pen_US
dc.date.accessioned2017-10-24T13:12:48Z
dc.date.available2017-06-28en_US
dc.date.issued2017en_US
dc.date.submitted2017-07-10T16:39:24.120Z
dc.identifier.issn0309-0566en_US
dc.identifier.urihttp://qmro.qmul.ac.uk/xmlui/handle/123456789/28324
dc.format.extent2030 - 2053en_US
dc.language.isoenen_US
dc.relation.ispartofEUROPEAN JOURNAL OF MARKETINGen_US
dc.subjectHedonic consumptionen_US
dc.subjectCause-related marketingen_US
dc.subjectFiten_US
dc.subjectGuilten_US
dc.titleHigh-fit charitable initiatives increase hedonic consumption through guilt reductionen_US
dc.typeArticle
dc.rights.holder© Emerald Publishing Limited 2017
dc.identifier.doi10.1108/EJM-12-2016-0723en_US
pubs.author-urlhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000416917000013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6aen_US
pubs.issue11-12en_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.volume51en_US


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