High-fit charitable initiatives increase hedonic consumption through guilt reduction
dc.contributor.author | Baghi, I | en_US |
dc.contributor.author | Antonetti, P | en_US |
dc.date.accessioned | 2017-10-24T13:12:48Z | |
dc.date.available | 2017-06-28 | en_US |
dc.date.issued | 2017 | en_US |
dc.date.submitted | 2017-07-10T16:39:24.120Z | |
dc.identifier.issn | 0309-0566 | en_US |
dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/28324 | |
dc.format.extent | 2030 - 2053 | en_US |
dc.language.iso | en | en_US |
dc.relation.ispartof | EUROPEAN JOURNAL OF MARKETING | en_US |
dc.subject | Hedonic consumption | en_US |
dc.subject | Cause-related marketing | en_US |
dc.subject | Fit | en_US |
dc.subject | Guilt | en_US |
dc.title | High-fit charitable initiatives increase hedonic consumption through guilt reduction | en_US |
dc.type | Article | |
dc.rights.holder | © Emerald Publishing Limited 2017 | |
dc.identifier.doi | 10.1108/EJM-12-2016-0723 | en_US |
pubs.author-url | http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000416917000013&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6a | en_US |
pubs.issue | 11-12 | en_US |
pubs.notes | Not known | en_US |
pubs.publication-status | Published | en_US |
pubs.volume | 51 | en_US |