Investigating London’s creative economy: A word on research methods
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Creativeworks London Working Paper Series
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This paper is about the research methods used by Creativeworks London’s Place Work Knowledge (PWK) research strand in developing a number of case studies investigating the creative economy in parts of London . The PWK research strand focuses on some of the processes that drive and sustain London ’s creative and cultural economy with a focus on the places, spaces and practice of this activity . It adopted an ethnographic approach in order to develop a deeper understanding of what is seen as a number of creative ‘ C ommunities of P ractice ’ in various parts of primarily east London. This paper is a reflection of the strengths and weaknesses of the research methods used.