How Does Objective and Subjective Human Papillomavirus Knowledge Affect Information-Seeking Intentions and Source Preferences

Abstract

This study examines the effects of objective (factual information) and subjective knowledge (an individual’s self-assessment of how much knowledge s/he has) on information-seeking intentions and source preferences. It explores the human papillomavirus (HPV) knowledge inequalities in groups of young adults aged 18–26 years with and without vaccinations and diagnosis, and different demographics/socio-economic and perceptions of health status. Higher subjective HPV knowledge leads to greater information-seeking intentions from family/friends and mass media but not from health professionals and the Internet. Objective HPV knowledge did not matter for information-seeking. The important role of demographics/socio-economic and perceived health status is also discussed.