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Entertainment Marketing and Experiential Consumption
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School of Business and Management
Centre for Globalisation Research (CGR)
Entertainment Marketing and Experiential Consumption
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School of Business and Management
Centre for Globalisation Research (CGR)
Entertainment Marketing and Experiential Consumption
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Entertainment Marketing and Experiential Consumption
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Accepted version (259.5Kb)
Volume
12
Pagination
63 - 75
Publisher
Informa UK Limited
DOI
10.1080/13527260500358608
Journal
Journal of Marketing Communications
Issue
1
ISSN
1352-7266
Metadata
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Authors
Hackley, C; Tiwsakul, R
URI
http://qmro.qmul.ac.uk/xmlui/handle/123456789/18514
Collections
Centre for Globalisation Research (CGR)
[51]
Language
en
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© 2006 Routledge