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Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance

dc.contributor.authorO'Cass, Aen_US
dc.contributor.authorHeirati, Nen_US
dc.date.accessioned2016-06-06T11:25:03Z
dc.date.issued2015en_US
dc.date.submitted2016-05-01T10:25:08.395Z
dc.identifier.issn0885-8624en_US
dc.identifier.urihttp://qmro.qmul.ac.uk/xmlui/handle/123456789/12678
dc.format.extent60 - 71en_US
dc.language.isoenen_US
dc.relation.ispartofJOURNAL OF BUSINESS & INDUSTRIAL MARKETINGen_US
dc.subjectCapabilityen_US
dc.subjectBrand managementen_US
dc.subjectComplementarityen_US
dc.subjectCustomer relationship managementen_US
dc.subjectMarketing mixen_US
dc.subjectNew product performanceen_US
dc.titleMastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performanceen_US
dc.typeArticle
dc.rights.holder© 2015, Emerald Group Publishing Limited
dc.identifier.doi10.1108/JBIM-07-2012-0124en_US
pubs.author-urlhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000350583300005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=612ae0d773dcbdba3046f6df545e9f6aen_US
pubs.issue1en_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.volume30en_US


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