Moving from big data and machine learning to smart data and causal modelling: a simple example from consumer research and marketing
| dc.contributor.author | FENTON, NE | en_US |
| dc.date.accessioned | 2016-04-21T10:08:16Z | |
| dc.date.issued | 2015-05-05 | en_US |
| dc.identifier.uri | http://qmro.qmul.ac.uk/xmlui/handle/123456789/11918 | |
| dc.description.abstract | Provides a simple illustration of why the "pure machine learning from big data" approach is inevitably inadequate without expert judgement. Uses a causal Bayesian network | en_US |
| dc.language.iso | en | en_US |
| dc.title | Moving from big data and machine learning to smart data and causal modelling: a simple example from consumer research and marketing | en_US |
| dc.type | Internet Publication | |
| dc.identifier.doi | 10.13140/RG.2.1.3292.8166 | en_US |
| pubs.notes | No embargo | en_US |
| pubs.publication-status | Published | en_US |
