Browsing Applied Economics by Author "Wells, V"
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An Environmental Social Marketing Intervention in Cultural Heritage Tourism: a Realist Evaluation
Gregory-Smith, D; Wells, V; MANIKA, D; McElroy, D (Channel View Publications, 2017-03-10)Following Pawson and Tilley's principles of realist evaluation and the context–mechanism–outcome (CMO) framework, this paper conducts a process evaluation of an environmental social marketing intervention in a heritage ...