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dc.contributor.authorGregory-Smith, Den_US
dc.contributor.authorWells, Ven_US
dc.contributor.authorMANIKA, Den_US
dc.contributor.authorMcElroy, Den_US
dc.date.accessioned2017-03-14T14:48:14Z
dc.date.available2017-01-25en_US
dc.date.issued2017-03-10en_US
dc.date.submitted2017-01-29T10:48:11.045Z
dc.identifier.issn1747-7646en_US
dc.identifier.urihttp://qmro.qmul.ac.uk/xmlui/handle/123456789/20499
dc.description.abstractFollowing Pawson and Tilley's principles of realist evaluation and the context–mechanism–outcome (CMO) framework, this paper conducts a process evaluation of an environmental social marketing intervention in a heritage tourism organisation. Social marketing and employee environmental interventions have received relatively scant attention in tourism. Additionally, prior literature mostly focused on the evaluation of intervention outcomes (i.e. how far the intervention produces precise targeted outcomes) and ignores the importance of process evaluation (i.e. identifying what works, for whom, under which circumstances and how, plus issues of intervention maintenance). This paper fills this literature gap using realist evaluation theory and academic perspectives, as well as via the reflections of practitioners involved in intervention design and delivery. Findings suggest that a good understanding of the tourism and organisational context (regarding the dimensions of structure, culture, agency and relations) and the use of tailored, action-focused mechanisms (for each context dimension) are critical to achieving transformational outcomes in environmental interventions in cultural heritage organisations. Based on these findings, it is concluded that the CMO is a useful framework for assessing environmental social marketing interventions in tourism (both for heritage and other tourism organisations). Implications for tourism practice and further research directions are also discusseden_US
dc.format.extent1042 - 1059 (17)en_US
dc.languageEnglishen_US
dc.language.isoenen_US
dc.publisherChannel View Publicationsen_US
dc.relation.ispartofJournal of Sustainable Tourismen_US
dc.subjectProcess evaluationen_US
dc.subjectrealist evaluationen_US
dc.subjectcontext–mechanism–outcomeen_US
dc.subjectenvironmental interventionen_US
dc.subjectcultural heritage tourismen_US
dc.subjectsocial marketingen_US
dc.titleAn Environmental Social Marketing Intervention in Cultural Heritage Tourism: a Realist Evaluationen_US
dc.typeArticle
dc.rights.holder© 2017 Routledge
dc.identifier.doi10.1080/09669582.2017.1288732.en_US
pubs.issue7en_US
pubs.notesNot knownen_US
pubs.publication-statusPublisheden_US
pubs.publisher-urlhttp://www.tandfonline.com/doi/abs/10.1080/09669582.2017.1288732?journalCode=rsus20en_US
pubs.volume25en_US
dcterms.dateAccepted2017-01-25en_US


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